ITV announces it's axing CITV channel after 40 years

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ITV announces it's axing CITV channel after 40 years
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The broadcaster will be launching a new platform instead.

The popular children's channel first launched in 1983, though the news comes as ITV plans to shake up its kids' programming with the launch of ITVX Kids.

As such, CITV will close in the autumn following the release of the new platform in July, which will appeal to the preschool and school-age demographic.The broadcaster said ITVX Kids is part of a"continuing drive to supercharge its presence in streaming, delivering content to audiences however they want to watch it".

"We're really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing," said Craig Morris, managing editor of ITVX.

"The wealth of content will be available to stream for free, with the option for parents to choose ad-free viewing, through a subscription to ITVX Premium."

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