The candles are just the start for jackieaina's new brand Forvrmood ✨
: rush her launch. With so many people spending more time at home, Aina decided there was no better time to send out the message of self-care that her brand is rooted in."I want people to actually get a product that makes them feel good right now," she says.In addition to good vibes, there's one other thing that Aina wants brand supporters to get out of shopping FORVR mood: inspiration. Aina, who was, never imagined the success she'd have when she left the U.S.
Right now, FORVR mood might offer four candles, but Aina is intentional about it becoming an all-encompassing lifestyle brand rather than a just-one-thing brand."It really is about a particular lifestyle. I want to teach women to take care of themselves first," she says."You can't help someone else until you're good. So get good, and then worry about other people."
In some cases, getting good could be as simple as setting an ambiance. Aina made sure to have different moods reflected within the candle collection, which is eco-friendly, free of sulfates or parabens, and made of 100% coconut soy wax that burns up to 65 hours. Between a juicy tropical scent called Left On Read, the universally-delightful citrus option Cuffing Season, the dessert-y Caked Up and warm, nutty Matcha Business, there's truly something for everyone.
As she celebrates the launch and looks to the future, Aina isn't concerned about the business's success metrics — she's more focused on how far she's come. Remembering the start of her career 11 years ago, she recalls feeling weird talking to the camera in a room alone, at a time when YouTube tutorials weren't happening. She didn't let any of those awkward moments, or even a lack of support, stop her from pursuing her passions.
"Starting a business or even doing something unconventional is probably going to garner a lot of criticism," Aina says."You need to be able to confidently still believe in yourself with or without approvals and keep going, because that's always what I've had to do. Don't ever be discouraged." Believing in yourself should be a forever mood.
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