Pair Jacquemus founder-slash-master of visual communication Simon Porte Jacquemus with Lake Como’s picture-perfect scenery and you get a match made in Instagram heaven.
The collection is an ode to the French Riviera, a recurrent source of inspiration for the designer, who grew up in the village of Bramejean in southern France, before moving to Paris and then launching his brand in 2009.
The range hinges on reinterpretations of Jacquemus’ signature styles across both women’s and men’s ready-to-wear, handbags and hats, offered in exclusive colorways such as canary yellow and natural earth tones.Courtesy of Jacquemusspace, which is tinged with a charming retro vibe with its old-school wooden furniture and typical Italian mosaic flooring.
It is intended that the “Été” project will involve a series of international locations, each offering a different selection. The names of the other cities that might take part in the activation are still under wraps.
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