.Supima's annual Design Competition is going digital, and Law Roach (LuxuryLaw) is hosting it.
, dedicated her collection to the idea of “projection and chaos.” Print designer and Drexel grad Amanda Forastieri looked to the future, designing to create “better systems and more sustainable solutions” within her boldly colored collection, dubbed Utopia.As an early adopter of buzzy labels like Peter Do and Dice Kayek, Roach was drawn to the opportunity to support fashion’s up-and-comers. “Any time I get to be around young or emerging designers, I jump at the chance,” he says.
Newbies are great, but it was Supima’s commitment to fostering established Black talent that cemented Roach’s decision to serve as host. Former hosts have included model Coco Rocha and fellow stylist June Ambrose, but Supima’s pledge to work with historically Black colleges and universities piqued Roach’s interest.
With the final competition showcase set for September 10, the event serves as an unofficial kick start to New York Fashion Week, which will feature an increasing number of virtual presentations, shows, and Zoom appointments. The shift to digital is new, but Roach hopes that through events like the Supima contest, the industry can see the beauty and potential of fashion’s future.
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