Lego is looking to keep its plastic bricks out of the trash.
The Danish toymaker is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids.
It said Tuesday that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. Lego said the pieces will be cleaned, put in a box and given to Teach for America, a nonprofit that will donate them to classrooms across the United States. Some bricks will be also sent to the Boys & Girls Clubs of Boston for their after-school programs.The company typically tells its customers to keep their bricks or pass them on to others.
Lego, like other big brands, is looking to please customers worried about plastic's impact on the environment. Plastic doesn't disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health. It is also working to find other materials for its colorful bricks. But finding one as durable as plastic has been a challenge, Brooks said. Last year, however, it began making Lego trees and bushes out of sugar cane.
Rival Hasbro, which makes Monopoly and Mr. Potato Head, said it plans to eliminate plastic use in its packaging by 2022. It too has said that finding a material to replace the plastic in its toys has been tricky.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
This Famous Sex Toy Brand Just Launched a Beauty CollectionAnd I tried it.
Weiterlesen »
It's Time To Move Beyond The Toy Models that Guide Climate PolicyClimate policy models are valuable for exploring concepts and ideas, but they have come to serve as a huge distraction when it comes to the development of actual policies that have a chance to accelerate rates of decarbonization in the real world.
Weiterlesen »
We Regret to Inform You There's Now a Sex Toy Shaped Like a New York SkyscraperThey've created silicon pink butt plugs based on the vessel and dildos based on 10 and 20 Hudson Yards.
Weiterlesen »
We Regret to Inform You There's Now a Sex Toy Shaped Like a New York SkyscraperThey've created silicon pink butt plugs based on the vessel and dildos based on 10 and 20 Hudson Yards.
Weiterlesen »
Florida man carrying toy rifle sparked three college campus lockdownsAll clear eventually given after Florida Atlantic University, Broward College and Nova Southeastern University went into lockdown.
Weiterlesen »
Nick Mulvey's New Vinyl Record Made of Recycled Ocean Plastic.nickmulveymusic is taking recycling to new levels with his latest vinyl release, 'In The Anthropocene – Ocean Vinyl,' a record made from recycled ocean plastic found on the Cornish coast.
Weiterlesen »