LindaYaccarino has stepped into the role earlier than expected, though that's probably because there's much work to be done.
Twitter owner Elon Musk had earlier suggested she’d begin closer to July, so Yaccarino’s early start suggests a sense of urgency about the place.
Related Twitter’s U.S. ad revenue for the five weeks from April 1 to the beginning of May came in at $88 million, down a significant 59% from a year earlier, according to an internal document obtained by the Times. The document also revealed that the social media company has regularly fallen short of its U.S. weekly sales projections by as much as 30%.
Musk will be keen for Yaccarino to use her experience at NBCUniversal to turn things around and boost Twitter’s ad revenue. Assisting her will be Joe Benarroch, who has just arrived from NBCUniversal where he worked under Yaccarino as executive vice president of communications, global advertising, and partnerships.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Linda Yaccarino to take over from Elon Musk as Twitter CEO todayYaccarino's primary job will be to bring advertisers back to the platform and increase revenues at a company that is breaking even.
Weiterlesen »
Twitter CEO Linda Yaccarino to start weeks earlier than expectedInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Weiterlesen »
Twitter CEO Linda Yaccarino taps NBCUniversal executive as ad revenue reportedly drops 59%Joe Benarroch, a former NBCUniversal ad executive who worked alongside Linda Yaccarino at the media company, has been hired into a senior business operations role at Twitter.
Weiterlesen »
Linda Yaccarino Takes Over Hot Mess Twitter as Ad Revenue PlungesAccording to Twitter owner and former CEO Elon Musk, Yaccarino will focus on business operations while he focuses on 'product design and new technology.'
Weiterlesen »
Former NBCU exec Linda Yaccarino prepares to take over Twitter CEO role from Elon Musk | CNN BusinessLinda Yaccarino, a former NBCUniversal marketing executive, is preparing to take over the CEO role at Twitter from Elon Musk, weeks after the billionaire announced hiring her for the top spot at the social media company.
Weiterlesen »
WSJ News Exclusive | Incoming Twitter CEO Hires Executive from NBCUniversalIncoming Twitter Chief Executive Linda Yaccarino has tapped one of her top lieutenants from NBCUniversal to join her as she prepares to take the helm at the social-media company
Weiterlesen »