A new Canadian survey indicates music fans won't be clamoring to return to venues after the pandemic - with some vowing to stay away for good.
Only 22% of frequent concertgoers and 12% of the general population say they will attend concerts within a few weeks of their return.
At the same time, 93% of frequent concertgoers believe they will continue to see live music in the future. Separately, afound 90% of recent U.S. ticket buyers are confident they will return to live music post-COVID-19. The survey also found 91% of current ticket holders -- someone with tickets to postponed concerts -- across eight countries are still planning on attending their show.
Separately, two surveys show many fans expect the promoter and venue to take certain safety precautions. Live Nation found 86% of recent ticket buyers want venues to increase cleaning and sanitizing and 85% of them want hand sanitizer stations placed throughout the venue; a recentfound 61% of respondents want hand sanitizer stations throughout a music venue. Fans also showed interest in creating distance from other fans and temperature checks at the venue entrance .
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