Local style stars Stine Goya and Barbara Werner discuss change at CopenhagenFashionWeek.
, have been central to the growing international influence of Copenhagen: Goya by attracting a global audience of retailers from Nordstrom, Saks Fifth Avenue, and Net-a-Porter; and Werner by selling local favorites like Emilie Helmstedt alongside international brands, including Marni, Proenza Schouler, and Dries Van Noten, in what was one of the first major fashion boutiques to open in the city.
Given the EU’s travel bans, I’m sitting out this Copenhagen Fashion Week—it’s usually one of the highlights of my year—so I scheduled a Zoom call with Goya and Werner to discuss the evolution of their local fashion scene and where it can and should go from here.When I started showing in Copenhagen shortly after we launched in 2006, there were very few brands participating in fashion week.
We’ve really tried to sharpen our online presence during the pandemic and just before it hit. We are investing more time and money into enhancing our e-commerce platform, because before, it was really out of necessity that we had one, but it didn’t measure up to the experience of coming to the actual store in Copenhagen. During the pandemic especially, since people were stuck at home, we really infused the site with more personality and updated it every day with new merchandise and content.
I think overall, whether we’re talking about shows or buying and consuming, it’s important to take the opportunity to use your voice and make your designs or your stores about more than just clothing and creativity. It’s about communication and creating conversations around sustainability, ethics, and diversity.We still have so much more to learn. The spring 2020 show where the LGBTQ and BIPOC ballroom community in Copenhagen performed was a starting point.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Elderly Style Stars Dunking on Your Quarantine 'Fits Embrace Their Newfound Fame'[Followers] encourage them and praise them as if [they have] many more grandchildren in the world. They also feel that they have done a good thing, [to remind] elderly people not to limit themselves.'
Weiterlesen »
The End Of Summer Deserves A 'Blue Crush' Style MomentWhether you've picked up surfing as a quarantine hobby or you're more of a lay-on-the-beach type, 'Blue Crush' is full of summer style inspo.
Weiterlesen »
CPHFW SS21 - Whyred: A Summer of Simple Love — NORDIC STYLE MAGWHYRED opened CPHFW SS21 with a collection of couples denim and prairie dresses, but not much else.
Weiterlesen »
I’ll Never Get Over Zoë Kravitz’s Style in “High Fidelity”The series might be canceled but Rob’s looks won’t be forgotten.
Weiterlesen »
How to Style a Low Braided UpdoBoth updos and braided hairstyles are extremely charming and versatile, and the combination of these two will be something simply
Weiterlesen »