'Never in my lifetime': Louis Borders has founded 2 multi-million-dollar companies over the last 50 years, but he says the downturn has created a completely new world for startups
Louis Borders has seen the economy go through its ups and downs over the last half-century, but says that he's never seen a recession come close to the scale of the current downturn.
But other startups in industries hit harder by the coronavirus might not have it so easy, Borders acknowledged."Be ready to pivot, and pivot hard," Borders advised. Louis Borders has watched the economy go through some dramatic cycles over the last half-century, boosting businesses to sky-high levels and then dragging them down.
"In my lifetime, we haven't had anything like this," the 71-year-old entrepreneur told Business Insider. "It's a completely new world."
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