Mattel launches gender-neutral dolls

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Mattel launches gender-neutral dolls
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The Creatable World line consists of six dolls, each with customizable accessories and no defined gender.

ByMattel, the toy company behind Barbie, is looking to make doll play"more inclusive" with the launch of a new gender-neutral line of dolls.

The Creatable World line allows children to unlock their imagination by styling and dressing their doll as they wish. The six initial character kits released by Mattel on Wednesday contain a gender-neutral doll with short hair and several customizable clothes and accessories to create different looks.

The versatile dolls can be styled with a long-haired wig and dressed in pants, a skirt or shorts, as well as three different styles of shoes, sunglasses and other accessories.According to the Creatable World website, the doll line is"designed to keep labels out and invite everyone in—giving kids the freedom to create their own customizable characters again and again.", the 11-inch dolls don't have any characteristics that are specifically gendered.

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