Sotheby’s and Hodinkee alum Cara Barrett launched a new kids watch brand. Named after Cara’s childhood imaginary friend, Parchie is a collection of classic dive watches meant to be worn, collected, and shared by kids and their parents alike.
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After more than a decade in the watch industry, Cara Barrett knows a thing or two about timepieces. Launching her new children’s watch brand,, was a no-brainer. Named after Barrett’s childhood imaginary friend , Parchie is a collection of fun, bright, sleek dive watches designed for kids and adults alike.
“Parchie became a part of my life at the age of three,” Barrett says. “He was first an imaginary friend I created on a family trip to Italy. His origin is unknown, but I think his purpose was to keep a curious, independent child occupied, and he did, for longer than I’d like to admit!” After a stint in the Sotheby’s watch department and over five years as an early employee at editorial and e-commerce site Hodinkee, Barrett made a name for herself as one of the leading voices in the watch world. “I noticed a gap in the market for a cool kid’s watch that would appeal to both a six year old and their parents—I had to make it,” Barrett says.
“After a year and a half of development, Parchie manifested itself into a 32mm aluminum timepiece with design cues taken from vintage dive watches from the 1960s,” Barrett says. “It has brightly colored hands to make telling time easy and an adjustable strap that fits most children and adults.”
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