Jamaican-Canadian cousins Alesha Bailey and Samantha Newell just celebrated one year in business with the launch of branded merch.
. The platform focuses on promoting the work of Black creatives, and features products from garments and accessories for all genders to décor and beauty.
Newell recalls that their eyes were opened to the world of possibility in the fashion industry after they both moved to the U.K. for post-secondary school–Newell for fashion pattern cutting, and Bailey for architecture. “London was an eye-opening experience in terms of what’s out there,” she says, adding that after completing her initial pattern cutting program that she then invested her time in studying the business side of style.
In addition to intimates, you’ll discover an array of vibrant scarves by Life Liveth, jewellery by Relic London, and handbags by De Lovet. “We were mostly looking for things we wanted to try and wear,” says Bailey. “Products that spoke to our Caribbean heritage, that are relaxed and laid back but also luxurious.”
Bailey and Newell say they aspire to bring their community together in a physical way one day, with plans for a pop-up concept brewing–but on the back-burner for the time being, of course. “When and where is a really good question,” says Newell, pointing to the set-back that COVID-19 has placed on this idea.
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