YellowHeart, a new ticketing platform backed by TheChainsmokers, aims to put a leash on ticket scalping with benefits for both artists & fans
Ticket scalping has long been a menace for both ripped-off fans and artists, who don't share in profits from the marked-up tickets anyway. But YellowHeart doesn't try to get rid of scalping completely. Instead, artists on the platform govern how their tickets are sold and resold, with options like setting a price ceiling for resold tickets and choosing who profits from the resale.
YellowHeart, which will launch in 2020, is just the latest startup to target the secondary market. It joins the likes of London-based mobile ticketing company Dice, which recently partnered with Primavera Sound, and San Francisco-based online ticket exchange Lyte, which has worked with Coachella. "With The Chainsmokers, we've been outspoken about the issue of scalpers for years, and are excited to partner with YellowHeart to provide a smart and effective solution that gives control back to artists and fans," Alpert adds. "As we continue to build this platform, we are focused on the issues that matter to us and our peers across genres."
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