Turkish founder Günes Mutlu hit that sweet spot of distinctiveness, familiarity, affordability and Instagram-ability with her celebrity-beloved designs.
Author:Dhani MauPublish date:Aug 19, 2020The handbag industry has changed drastically over the past decade, evolving from an era of status-carrying luxury "It" bags to the proliferation of independent, contemporary-priced accessories brands that owe a great deal of their success to Instagram. Designer Günes Mutlu has seen this shift firsthand, launching her own line, Mehry Mu, from her native Istanbul, Turkey back in 2008.
"Being Turkish and American-educated, I traveled all my life, so I wanted to bring together an East-meets-West fantasy," she says of the inspiration for the line. She describes merging "ethnic" fabrics sourced from the grand bazaar of Istanbul with modern Western details. She wanted eclectic touches that would still "speak to the contemporary woman.
"I'm really grateful for social media for giving us opportunities we otherwise wouldn't have as a small, independent brand, but when I design, I don't want the bags to just be toy bags or objects that are photographed that don't do you any good," she says. "Of course, social media — those beautiful pictures of celebrities or influencers getting a coffee with their bag — definitely helps.
"No matter how much money you have, you should not be spending so much money on your bags. We love bags, good quality does deserve some kind of investment," but, she says, "I'm very passionate about surviving despite the low margins, and doing more direct-to-consumer if necessary."
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