[NEW REPORT] eMarketer has put together updated estimates for programmatic digital display ad spending in Germany:
Despite a hiccup in the advent of the EU's General Data Protection Regulation , programmatic advertising in Germany remains on the rise — currently accounting for 70% of all digital display ad spending in Germany.Outlays on programmatic ads will rise more than 15% in 2019, and nearly double the rate for mobile. But this growth could be threatened by two key obstacles: transparency and ad fraud.
What is being done to address ad fraud issues? And what standards are big institutions developing in order for the programmatic process to be properly assessed? research report with updated estimates for programmatic digital display ad spending in Germany, including breakouts by transaction type. It also explores recent trends behind the numbers.
Germany may not have taken the driver's seat on programmatic transformation, but the country's current ad spend is soaring. As long-favored open exchanges are losing steam in Germany, spending on all types of programmatic buying will continue to rise. The growing YouTube effect is raising concerns about brand safety and fraud. Consumers, advertisers, and publishers tend to be especially sensitive to the potential dangers arising from digital platforms and networks – but erring on the side of caution could actually be helping the programmatic market to achieve transparency faster.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Visa is partnering with MFS Africa to expand mobile money's reach - Business InsiderGiving Africa's mobile money users access to virtual Visa cards could boost usage of digital payments while helping Visa bolster its volume
Weiterlesen »
Disney+ is off to a roaring start with 22 million mobile downloadsThe streaming service, which made its debut Nov. 12, has been downloaded 22 million times to mobile devices in what is probably the most-successful launch in...
Weiterlesen »
Short-Form Mobile Video Service TikTok Hires Former YouTube Exec Richard Waterworth As UK GMShort-form mobile video service TikTok has hired its first UK boss. The popular app, which is owned by China’s ByteDance, has hired former YouTube exec Richard Waterworth as General Manager for the…
Weiterlesen »
Breast Cancer Is Killing Ohio's Amish Women. A Mobile Clinic Brings Care To ThemBreast cancer is a leading cause of death for Amish women under 60, but it can be hard for them to access preventative care. That's where this mobile mammogram clinic steps in. WOSUnews.
Weiterlesen »
Visa is partnering with MFS Africa to expand mobile money's reach - Business InsiderGiving Africa's mobile money users access to virtual Visa cards could boost usage of digital payments while helping Visa bolster its volume
Weiterlesen »
Self-driving startup Argo AI is exploring a unique AV monetization plan - Business InsiderSelf-driving startup Argo AI and its backers, Ford and Volkswagen, explore a monetization plan for AVs that will charge customers per mile driven.
Weiterlesen »