Millions of Americans forced to shelter at home are tuning in more TV. But in April many advertisers did not. Ad dollars allocated to national TV fell by 26.7% in April of this year to $2.7 billio…
Millions of Americans forced to shelter at home are tuning in more TV. But in April many advertisers did not.
“The TV ad market in April was impacted by a perfect storm of events, with millions of Americans going on unemployment, stay-at-home orders hurting a number of advertising categories, the loss of top rated live sporting events and studios shutting down their production facilities,” said James Fennessy, CEO of Standard Media Index, in a statement. “There has never been such a calamity occurring all at the same time.
SMI uses data from invoices from many media-buying agencies and works with five of the seven major companies involved in the industry, which accounts for 70% of the national TV marketplace.
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