EXCLUSIVE: NBCUniversal is winding down LX, a 3-year-old network with the stated mission of delivering viewers “the stories you need with more sass and less suits”
, the division overseeing several dozen local stations, regional sports networks and other assets, developed LX initially as a digital news network and then expanded it to broadcast and streaming. Just as it was widening its scope in 2020, Covid upended the world and the media business along with it.
LX was focused on attracting Gen X and Y viewers, roughly those between 18 and 49, as part of an effort to retain younger audiences increasingly lured away from linear TV by social media, gaming and other options. The network is distinct from the LX-branded production entity, which is remaining in the fold as a specialist in lifestyle programming, which it has supplied since NBC’s 2008 acquisition of startup LX.tv.
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