As powerhouse sports conferences like the Big Ten and Pac-12 decide to delay college football until the spring, many networks and advertisers are now scrambling to reshuffle their schedules for next year
As preparations begin to salvage the iconic American cultural tradition in the spring semester, at stake is more than $3.3 billion in advertising and broadcast media rights.
One concern is whether there’s enough money to go around as marketing budgets are stretched across a pile-up of events postponed from 2020. When the college football season picks up in the spring, as many hope, and crosses into a new fiscal year, that could create budget issues for advertisers, he said.
But a spring competition format would see college football compete for dollars potentially against the National Basketball Association, Major League Baseball, the National Hockey League and college basketball games. Colleges earned $2.2 billion in media rights in 2018, according to an analysis from Sportico, which looked at budget reports from public universities.
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