Netflix has named Microsoft as its partner for its ad-supported service, the companies announce.
“Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Netflix COO Greg Peters said in a statement.
The “Stranger Things” streamer, which has been struggling to retain and add subscribers, announced in April that it was planning on rolling out an ad-supported tier after years of resisting the move. Co-CEO Reed Hastings has long been opposed to adding commercials or other promotions to the platform but said during the company’s prerecorded earnings conference call that it “The offering has a lot of profit potential for Netflix as it works to sign up more users. In an effort to lure more subscribers, Netflix has increased its content spend, particularly on originals. To pay for it, the company hiked prices of its service.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Netflix partners with Microsoft on ad-supported subscriptionsNetflix is partnering with Microsoft on offering ads with lower-priced subscriptions, as the streamer faces challenges growing its customer base.
Weiterlesen »
Netflix is teaming up with Microsoft for its ad-supported planNetflix has announced that Microsoft will be the global advertising technology and sales partner for its ad-supported plan.
Weiterlesen »
Is Netflix adding ads? Streaming service announces new ad-supported subscription plan coming soonYou'll soon be able to sign up for a cheaper version of Netflix with ads - though that option is still in its 'early days.'
Weiterlesen »
Netflix Buddies Up With Microsoft to Craft Its Upcoming Ad-Based Subscription TierThough we still don't know what Netflix's planned ad-supported tier will look like, or what it will cost users.
Weiterlesen »
New Netflix Ads Plan Details RevealedA new report gives further insight into Netflix's plan to include an ad-supported subscription tier at a lower price tag.
Weiterlesen »
Netflix Picks Microsoft as Global Advertising PartnerMicrosoft will handle sales and tech for the streaming giant's advertising offering.
Weiterlesen »