Disney has imposed a ban on advertising for Netflix shows across its entertainment networks, including ABC, FX and Freeform, though ESPN will continue to accept the competitive spots. The move is a…
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Advertising-wise, broadcast networks have been awash in streaming ads, as Fox’s broadcast of the Emmys last month vividly illustrated. In the tech sector, Apple and Amazon have also been tussling over competitive streaming initiatives. The Amazon Prime Video app disappeared from Apple’s App Store, according to social media accounts Friday morning.
The friction over how streaming services are advertised on traditional TV recalls the era of cable programming rising to prominence a generation ago. There was a time when it was shocking to see ads for HBO’s, for example, on broadcast networks, but today such placements are commonplace. Tech firms have become a major category in the $75 billion TV ad business, and Netflix has been a heavy spender on live events like the Super Bowl and ABC’s telecasts of the Academy Awards.
In a statement, Disney cited the fact that there are “many more entrants looking to advertise in traditional television, and across our portfolio of networks.” It had initially looked to ban all competitive ads, but then reversed course and agreed to accept ads for Apple TV+ and Amazon shows, but kept Netlfix on the no-fly list.first reported on the Disney ban.
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