.Nike continues its focus on women’s footwear.
Kim, who serves as Nordstrom’s vice president of creative projects, designed a limited-edition Nike Cortez for the sportswear giant in 2017 and adds five more styles with this partnership.
The Air Max 98 sneaker is joined by four additional sneaker silhouettes in Nineties-inspired colorways, including the Air Force 1 with 1996 ivory snakeskin Swoosh; the running-hiking hybrid Air Mowabb that was released in 1991; Air Footscape that references the original release in 1996 but with a zebra print, and “Black Cat” Air Jordan IV that released in the early Aughts and was recently teased a few weeks ago.
The collection is also supported by a colorful and psychedelic campaign fronted by Kim, 2019 FIFA World Player of the Year Megan Rapinoe, model Binx Walton and director and writer John Waters.Wedbush analyst Christopher Svezia said in July that Nike’s women’s business saw a double-digit increase for the back half of the last fiscal year that ended in May 2019.
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