Nordstrom’s latest pop-up concept is centered around the nuances of American style.
Men’s ready-to-wear, shoes and accessories are offered in the shop from Baracuta x Needles, Champion Tears, and Eric Emanuel x New Era, along with exclusive capsules from Beams, Bel-Air Athletics, Drake’s, Foreign Currency, G.H. Bass, Our Legends, and Schott NYC. Price points range“One of our favorite parts of the New Concepts platform is the opportunity to bring people together to create something special for the Nordstrom customer,” Lobban said.
Nordstrom will donate 5 percent of the total sales from Concept 014 to Kids In Need of Defense, with a minimum donation of $25,000. KIND is a nongovernmental organization devoted to the protection of unaccompanied and separated children that works to ensure they have access to legal counsel. Nordstrom will also partner with KIND to offer volunteer opportunities for its employees and the children within KIND’s network.
The visual campaign for Concept 014 was shot by Ghanaian photographer Lawrence Agyei under the director of Kissi and DeLeon.“As an artist and storyteller, my culture has always been a backdrop of how I started to navigate the world around me,” Kissi said. “Being Ghanaian and growing up in New York City in the west side of the Bronx felt like being on the streets of Accra sometimes.
The custom-built shop is intended to juxtapose modern streetwear within a classic men’s store aesthetic and features raw woods, saturated colors and vintage style wallpaper. Found In Translation will be available online as well as in 12 stores: the men’s store in New York City, downtown Seattle, Michigan Avenue in Chicago, South Coast Plaza in Costa Mesa, Calif., Fashion Valley in San Diego, Century City in Los Angeles, Valley Fair in San Jose, Calif., Tysons Corner in McLean, Va., Northpark in Dallas, Phipps Plaza in Atlanta, Aventura, Fla., and Pacific Center in Vancouver, British Columbia.
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