Lincoln's new SUVs are luring customers to showrooms and helping to turn around the once-struggling carmaker.
Matthew McConaughey's flashy and eccentric TV ads for Lincoln Motor Co. got the world talking again about the aging American marque. But it's Lincoln's new SUVs that are luring customers to showrooms and helping to turn around the once-struggling carmaker.
According to Krebs, Lincoln underestimated the demand for the Navigator, Lincoln's full-size SUV that starts at $73,205 and can easily top $100,000 with the Black Label trim. The three-row, mid-sized Aviator, which has garnered strong reviews for its smooth handling, striking exterior styling and plush interior, will likely steal sales from BMW's X7 and Audi’s Q7.
Sharon Carty, editor-in-chief of Car and Driver magazine, said she was impressed with the Aviator, calling the SUV a “home run” for Lincoln.The Aviator’s pricing – $51,500 for the standard Aviator and $68,800 for the hybrid Grand Touring variant – could make it difficult for young drivers to afford, she argued.
"The company needs to build a brand for the future instead of just going after millennials," he told ABC News.
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