Starting tomorrow Old Navy offer every one of its women’s styles in every size with no price difference.
Online, plus and straight-size collections will be merged. Women’s styles will be showcased on models in sizes four, 12 and 18, and shoppers can use a new toggle feature to select their preferred default model display size.
President and CEO, Nancy Green, promises this is more than a one-time campaign: “BODEQUALITY is... a full transformation of our business in service to our customers based on years of working closely with them to research their needs. I’m proud of the collaboration across our Old Navy teams to evolve the retail experience for women.”
Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-weekVirgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week online course designed to help women who are ready to break up with diet culture.
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