The U.S. Olympic and Paralympic Committee will allow athletes to promote themselves before and after the Games under a rule change.
A tweet from an NBA general manager supporting Hong Kong protests could threaten the league’s business in China — and how the NBA is perceived in the U.S.The USOPC will now allow American athletes to publicly thank their sponsors during the Games. Sponsors can likewise issue congratulatory messages and produce generic advertisements.
Olympic and national team logos are still off-limits and sponsors must sign a contract that opens the door to penalties if they violate the terms of the revised arrangement. “This guidance enables athlete opportunities in an entirely new way and is a sign of great progress,” said Han Xiao, a former table tennis player who serves as chairman of the USOPC’s athletes’ advisory council.The rule was created by the IOC to make endorsements more valuable to corporations that pay millions for exclusive rights. The IOC agreed to alterations over the summer.
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