‘Padre No Hay Más Que Uno 2’: ➡️ How Gower Street & Comscore predicted Spain’s B.O. hit & the lesson for PVOD-obsessed studios during pandemic
was doing 21% more box office on an average daily basis than its previous chapter, and that’s with 30% less cinemas open in Spain versus a year ago. This past weekend, the sequel made $1.2M, scoring the No. 1 spot again, dipping 27%. There are 376 active cinemas right now in Spain versus 539 a year ago with capacity restrictions varying by region with Zaragoza at 30% and cities like Madrid and Barcelona at 80% capacity levels.
“This is the best news in a marketplace that’s looking to come alive after being shutdown during COVID-19,” beams Comscore EVP & Global Managing Director, Movies Arturo Guillén.“This proves that audiences are happy to go back to cinemas if the content is right. People will take their kids to cinemas. This movie is doing more than the previous installment, which was the biggest movie in Spain last year.
“If the right content there, it activates the theatrical machine in the marketplace,” says Guillén, “Everyone will be able to take advantage of this. Smaller titles will piggyback the big ones.” Adds Mitsinikos about the decision to release the sequel earlier than later in the pandemic marketplace, “It’s like a car that has gone into a skid. We’re driving into the skid. It’s counter-intuitive, but it’s the only way to save the car. Based on what we’re seeing now in Spain, this is a fantastic sign of what’s to come in the theatrical marketplace especially with Warner Bros.’
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