Raffaele Annecchino explains why the conglomerate is combining a global vision with local market-by-market execution, teaming with the likes of Sky, Canal+ and CJ ENM, the role of tentpole content and why the former ViacomCBS is 'a different company now.'
reach and global streaming ambitions got more than just a brief mention during the event. Led by president and CEO Bob Bakish, Viacom has long made its presence and relationships around the world a priority and source of pride, even before its 2019 merger with CBS Corp.
But with streaming services relying on big worldwide user bases to justify big content investments, global is now, more than ever, the focus for the company. “We see a huge global opportunity in streaming, a much larger potential market than can be captured by linear TV and film alone,” Bakish told investors.
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