Patagonia joins The North Face and the outdoor gear company REI, which have announced similar boycotts in recent days
The outdoor gear company Patagonia is the latest company to announce an advertising boycott of Facebook and its Instagram app for the month of July — or longer — saying the social media giant has failed to take steps to stop the spread on its platform of “hateful lies and dangerous propaganda.”
Patagonia, which is based in Ventura, California, spent nearly $1 million on ads about social issues or politics between May 2018 and June 2020, according to Facebook’s ad library. The ads got the “social issues” moniker because they were about environmental issues. Last week, civil rights groups called on large advertisers to stop Facebook ad campaigns during July, saying the social network isn’t doing enough to curtail racist and violent content on its platform.
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Patagonia latest brand to join Facebook July ad boycottPatagonia is the latest company to join an ad boycott of Facebook in the month of July, citing the social media giant's failure to stop the spread on its platform of “hateful lies and dangerous propaganda.” Facebook says it respects the company's decision.
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Patagonia joins The North Face in Facebook ad boycott"We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant," the company said in a series of tweets on Sunday attributed to its head of marketing, Cory Bayers. Patagonia, which has been politically
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Patagonia joins The North Face in Facebook ad boycottOutdoor apparel brand Patagonia Inc will pause its ads on Facebook Inc and Facebook's photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by U.S. civil rights groups.
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Patagonia, The North Face and More Are Boycotting Facebook AdsStopHateForProfit is supported by the NAACP, the ADL, and others.
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Patagonia Boycotts Facebook Ads to 'Stop Hate For Profit'Until at least the end of July 'pending meaningful action from the social media giant.'
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