PepsiCo is launching a new enhanced water drink called Driftwell.
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year by CEO Ramon Laguarta. The concept won, and the food and beverage giant went to work to make it a reality. Emily Silver, vice president of innovation and capabilities at Pepsi's North American beverages unit, said it is the fastest new product to ever come out of the company.
The enhanced water drink contains 200 grams of L-theanine, an amino acid that's found in green and black teas and some mushrooms. A few studies have suggested that the ingredient can improve sleep quality and can help reduce the physical reaction of stress. Driftwell also contains 10% of the recommended daily value of magnesium. The drink comes in 7.5-ounce mini cans and just one flavor: blackberry lavender. According to Silver, it's the perfect size for hydrating before bedtime without requiring another trip to the bathroom.
"It's a nascent category, and it's one frankly that we think we can build from a [liquid refreshment beverage] perspective," Silver said.
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