The outsized aviator-style shape returns from 2004
Pharrell has relaunched his Millionaires sunglasses, the acclaimed style he co-designed with streetwear superstar Nigo for Louis Vuitton back in 2004. That was when Marc Jacobs was creative director, and two decades before Pharrell was appointed LV's men's creative director himself.The sunglasses’ outsize frames owe a debt to classic aviators, with Pharrell’s design tweaks including a pair of gold bars across the top of the frames, and hinges inspired by Louis Vuitton luggage.
The style crossed over to become something of a pop culture touchstone, worn by hip-hop supremo Rick Ross in photoshoots and gifted to Kanye West by his late mother Donda. The look has been described as “one part Tony Montana, one part The Notorious B.I.G.”Now Pharrell has put the style back in Louis Vuitton shops. The new sunglasses come in two shapes. The 1.0 Millionaires follow the silhouette from 2004, while the 3.0 Millionaires are more paired-back.
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