Pinterest CEO Ben Silbermann is seeing signs that the app's advertising formula is working, as international revenue made up 15%, up from 9%, of overall revenue in the second quarter.
International revenue made up 15% of Pinterest's overall revenue in the second quarter, up from 9% a year ago, CEO Ben Silbermann said.
The app saw user growth especially in Western Europe, Latin America, Brazil and parts of Asia, and the company is focused on replicating its success in the U.S. overseas, he said in a ""International revenue only comprised about 9% of overall revenue last year this time," Silbermann explained to Pinterest expects to continue riding the momentum, despite a pandemic-induced economic downturn that has buckled a range of industries. The tech company said last week that it projects July revenue alone could come in 50% higher year over year and that revenue in the current quarter could grow more than 30%.
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