Colourful kohl and mood-boosting lip masks are among the new products helping to steer our spirits in a happier direction.
hen the pandemic hit in March 2020, it felt like all the colour and joy drained out of the world, leaving nothing but grey-scale gloom. Deprived of our regular routines and activities, we sought solace in simple things like baking, gardening and beauty rituals. A bright lipstick for a Zoom call, a citrusy spritz to start the day, a relaxing soak to ease into the evening… These all became tiny but much needed doses of dopamine.
Colour cosmetics took a hard hit in 2020 — with makeup sales down 33 percent — but people didn’t abandon beauty entirely. For some, makeup became a reminder of their pre-pandemic lives, and for others, it held the promise of better days ahead. Beauty became a connective thread, and brands took note, adjusting their product offerings to reflect a new mission of spreading joy. Some new brands even launched during the pandemic, with the goal of lifting spirits.
Filipino-Canadian makeup artist Joanna E. has also embraced beauty’s joyful side, using it as a grounding ritual during uncertain times. She has brushed up on makeup techniques, experimented with graphic eye looks and dialed up on punchy neon hues. And she even participated in a social media collaboration called #meriendamakeup with fellow Filipinx creators that was started by.
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