Pret A Manger has reversed its decision to increase the price of its Club Pret loyalty program, confirming that the monthly fee will remain at £5. The sandwich chain faced criticism last year when it scrapped the five free coffees daily perk for a discounted pricing system.
Pret A Manger faced public criticism after discontinuing its loyalty program perk that allowed members to receive five free coffees daily. The previous program, which cost £30 per month, was replaced with a discounted pricing system offering 50% off coffees for a £10 monthly fee. However, the chain initially planned to increase the subscription price to £10 per month starting in March.
Following the backlash, Pret A Manger has now confirmed that the Club Pret subscription will remain at its discounted price of £5 per month. The company communicated this change to its customers, stating their commitment to providing high-quality, organic coffee and barista-made beverages at an affordable price. Club Pret members will continue to enjoy savings on up to five barista-made drinks per day.Last year, Pret A Manger enforced stricter rules against Club Pret members sharing their five free daily coffees with non-members, a practice that violated the loyalty program's terms and conditions. Customers expressed their opinions and experiences regarding the changes to the Club Pret scheme on social media platforms, debating the value proposition and affordability of the program. Some users questioned the profitability of the previous program and the rationale behind the price increase, while others expressed that the program didn't align with their individual consumption patterns.
Pret A Manger Club Pret Loyalty Program Price Increase Coffee Discounts
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