The streaming wars hit a tipping point in Q2. Here's how the media giants compare.
, the leader in the subscription streaming media space, also saw its numbers soar in the second quarter: adding over 10 million subscribers, to end the quarter with nearly 193 million subscribers. Not only did those subscriber additions soar past expectations, but it follows the unprecedented addition of 15.7 million subscribers in the first quarter.
We want to have so many hits that when you come to Netflix you can just go from hit to hit to hit and never have to think about any of those other services.Hastings dismissed concerns about Disney+ and other rivals that are investing in content for their subscription or free ad-supported services.
Bob Bakish, Viacom's CEO, was particularly bullish on demand for ads on PlutoTV, saying the platform has bounced back to pre-COVID growth rates and ad pricing, while the broader ad industry continues to contract. And like Disney's Chapek, Viacom's Bakish is also doubling down on digital, announcing the company is developing a premium streaming service that will start launching internationally next year.
ViacomCBS upped its domestic pay streaming subscriber guidance to 18 million by year-end, which CEO Robert Bakish said "supports our conviction in the growth potential of our streaming offering, and we're just getting started."
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