ICYMI: Revolut's child spending card demonstrates how the company is trying to lock in Gen Z by building up brand recognition and banking habits early:
Young users will be converted into full Revolut account holders when they turn 18. With this new service, it seems that Revolut's ambition to become a financial servicesWhen Revolut launched its stock-trading feature in August, it was explicit about wanting to, for example.
With Revolut Youth, the company appears to be trying to lock in Gen Z by building up brand recognition and banking habits early, which could prove an efficient way to upsell its growing product suite to a new generation of consumers.Sign up for the Fintech Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the Fintech Briefing, plus more than 250 other expertly researched reports.
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