Rihanna is teaming up with the world's biggest luxury group, LVMH, for her new Fenty fashion brand.
PARIS - French luxury goods group LVMH is launching a new brand with Barbadian singer Rihanna, building on a previous joint venture in cosmetics with the"Umbrella" hitmaker to branch out into clothing, shoes and accessories.
The singer, 31, has become known for her often bold fashion statements at red carpet events and is followed almost as much for her style as her music. Building a high-end brand with LVMH, which also owns storied couture houses Christian Dior and Givenchy, propels the singer's fashion ventures onto another level, however, with the might of a cash-rich industry leader behind her.
Rihanna said she had been given"a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits."
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