Rome’s MIA market for TV series, feature films and documentaries is ramping up operations for its upcoming mixed physical and digital edition in October, which looks set to attract a robust roster …
Conversely, some big industry players are joining the MIA advisory board, in a clear indication of support for the Rome mart. Some standout execs among those recruited by MIA are Wild Sheep Content chief and former Netflix executive Erik Barmak; MGM’s head of international television Rosa Bauer; BBC commissioning editor Mandy Chang; Lionsgate Television Group chairman Kevin Beggs; and ITV Studios senior VP of global entertainment Kate Barnes, just to name a few.
“This year MIA, which comes after Mipcom, will be the first physical market [comprising a wide range of unfinished product] after Berlin in a totally new context; in a totally different ecosystem compared with the past,” Milazzotto told“The need to have an event that will have a physical component is an important competitive element this year, as is the digital platform,” she added, noting that “MIA positions itself as the first market with two integrated environments — physical and digital.
the first important physical event in Europe where the industry can present high-profile dramas,” she boasts.
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