More than 50 brands participated in the event’s first hybrid iteration.
“I’m like a kid in a candy shop,” said Christina, an Upper East Sider standing in line outside of New York’s Skylight at Essex Crossing on Saturday morning.that debuted in Los Angeles in 2018 and, after two years of being held virtually, made its in-person return last weekend in New York.
Other first-floor booths included Laneige, Chantecaille, SkinFix, Tatcha — which, word had spread was handing out full-size samples and had subsequently maintained a 30-plus-person line for the duration of the morning session — and 2018 Sephoria alum Kyra and Fiona, both 24-year-olds who flew in from Southern California for Sephoria said their favorite part was simply “seeing so many beautiful people in one place.”
At LoveShack Fancy’s booth, attendees could sample the brand’s debut fragrance collection using floral-printed ribbons instead of traditional blotters, while fragrance founder Chris Collins manned a speakeasy-inspired fragrance station. “It’s like a bar, but for fragrance,” said Collins, noting his Lost in Paradise scent was proving especially popular among Sephoria attendees.
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