The advertising authority in the UK says the retired footballer has 'strong appeal' for under-18s.
The post used an embedded clip of the ex-footballer predicting Premier League winners on YouTube series The Overlap.
The UK's Advertising Standards Authority ruled Neville was "likely to be of strong appeal to under-18s" - which Sky Bet rejected. It also pointed out that the footballer, a star of Manchester United's "Class of '92", ended his professional career in 2011.But the ASA, which enforces UK advertising rules, said it had calculated Neville had 135,000 under-18 followers across Instagram and X, formerly known as Twitter.
It said it had told Sky Bet not to include anyone with strong appeal to under-18s in their future advertising.X told the regulator the ad did not breach any of its current policies and it had not received any complaints.
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