South Korean shoppers go the distance to beat Chanel price hike

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More than a hundred shoppers waited outside a Chanel store in Seoul, shrugging off fears about a second wave of coronavirus infections, to beat an imminent price hike

South Koreans have been flocking to shops since the government this month began easing social distancing guidelines aimed at containing the virus, indicating a release of pent-up demand from people who refrained from going outdoors.

Lee Ji-yeon, 54, said she arrived at about 7:30 a.m. and that her future son-in-law was at another department store to buy a Chanel bag for her daughter as a present for their wedding, which the virus had pushed to next year from November. A Chanel public relations representative in Seoul said the firm raised prices in its home market of France on Monday, and that prices would increase in all of its markets.

People queue to enter the Chanel boutique at a department store amid the coronavirus disease outbreak, in Seoul, South Korea, May 13, 2020. REUTERS/Minwoo Park

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