Steve Jobs was trying to revolutionize TV almost a decade ago — now we'll finally find out Apple's plan
Apple is holding a press event at its campus in Cupertino, California, on Tuesday at 1 p.m. ET, where the company is expected to announce new subscription services as it seeks to find new areas of revenue growth to combat stalling iPhone sales.
"Going back to Jobs, Apple has always been obsessed with content ambitions," Wedbush analyst Daniel Ives said."But the resources and strategy behind this has been flawed and now Cupertino is playing way behind the eight ball.""This is an area of intense interest," Cook said in response to a question about Apple TV in 2012."We are going to keep pulling the string and see where this takes us.
"I think they don't want people writing about new AirPods and iPads. They want them focusing on where the company is going long-term." "I'd like to create an integrated television set that is completely easy to use," Jobs told Issacson."It would be seamlessly synced with all of your devices and with iCloud," and would have the"simplest user interface you could imagine."
Reports about Apple's news package have centered around the revenue share between publishers and the iPhone giant — 50 percent could go to Apple, according to reports, which is higher than the 30 percent Apple takes from apps sold in the App Store. That could be one reason why The New York Times won't be part of the package, the newspaper's CEO hinted to Reuters.
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