Studies are showing that changes in consumer shopping habits may be permanent.
Braze’s latest consumer research shows “permanent shifts” in consumer behavior triggered by the coronavirus pandemic, which includes a propensity to try new brands, a “renewed focus” on brand values and an overall cautious approach to spending.
Trying new brands was one of the key findings in the Braze research report. The authors of the report found that 26 percent of respondents “tried at least one new brand during the pandemic” while “a whopping 95 percent reported intentions of buying from one of these new brands again in the future.
The research also showed generational differences in consumer preferences as well as the overall sentiment of shoppers in regard to the upcoming holiday shopping season.
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