“Taco Tuesday” belongs to the world now. Anyone can utter the phrase because Taco John’s, a Wyoming-based fast-food chain, relinquished its legal claim to the phrase following a challenge brought by Taco Bell. The exception is in New Jersey.
The smaller brand said it would abandon the service mark it holds through the U.S. Patent and Trademark Office, citing the cost of legal fees to fight the megachain.
In an odd arrangement going back decades, Taco John’s had held the rights to the phrase in all states but New Jersey, where the restaurant Gregory’s still holds the honor. In May, Taco Bell had filed two petitions to the patent office seeking to nullify those exclusive rights.to the U.S. Patent and Trademark Office said. “To deprive anyone of saying ‘Taco Tuesday’ — be it Taco Bell or anyone who provides tacos to the world — is like depriving the world of sunshine itself.
Taco John’s also invited/shamed NBA star LeBron James, who has appeared in Taco Bell ads, to donate the fees he received for the endorsement.
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