Target is launching a household essentials brand called Everspring this week. It includes items like laundry detergent, dish soap and paper towels.
Target hopes to cater to the plethora of shoppers coming to its website and stores today looking for"clean and natural" products they can feel good about buying, putting on their bodies and spraying into the air.
Everspring also marks Target's biggest push to-date to offer up a sustainable brand within its own lines. "The consumers who seek this transparency of chemicals ... becoming educated on what is right for them and their family ... it's a younger consumer," Hennington said."But you can't say that across the board. There is someone of every age who cares about what goes on their bodies and in their bodies."
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