Target saw its online sales jump 141% in the past three months. 'On an average day in April, our operations were filling many more items and orders than last year's Cyber Monday,' CEO Brian Cornell said.
Charles Krupa/APTarget said it relied on its physical stores to fill 80% of online sales in the past three months.As Target remained open during the coronavirus pandemic, the surge in demand online and in stores made an average April day comparable to a peak holiday-season Cyber Monday sale.
About 5 million people shopped on Target's website for the first time in the past three months and Target's online sales jumped 141% from a year earlier, the companyAlong with other big-box stores like Walmart and Home Depot, Target benefited from being an essential store that remained open during the health crisis.
"On an average day in April, our operations were filling many more items and orders than last year's Cyber Monday, a day for which we had planned months ahead of time," Target CEO Brian Cornell said."In contrast, this unprecedented surge of volume was completely unexpected at the beginning of the quarter and it ramped up from normal trends in a matter of weeks."
Target relied on its physical stores to fill 80% of online sales, and Cornell touted them as"vitally important" even in the face of massive online-shopping growth. The retailer said demand for its same-day services — like pickup of online purchases at stores — nearly tripled in the first quarter, which ended May 2.
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