Taylor Swift’s new album "Folklore" has earned more than 500,000 equivalent album units in the U.S. in its first three days of release.
, which launched with 497,000 units in the week ending July 16. The last album to garner at least 500,000 units in a week was Swift’s previous LP,at No. 1 on the Billboard 200 chart dated Sept. 7, 2019, with 867,000 units earned in the week ending Aug. 29, 2019.
Equivalent album units comprise album sales, track equivalent albums and streaming equivalent albums . Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.’s more than 500,000 units tallied in its first three days, album sales power more than 400,000, while the bulk of the remainder is in SEA units.
Swift’s webstore is selling over a dozen physical/digital album bundles . All of the physical/digital bundles deliver the digital version of the album upon purchase to the customer, while the physical version will ship to the customer later. Sales of such bundles – where two formats of the same album are bundled together – are counted as one sale, with the album configuration sold determined by the first version of the album that is fulfilled to the customer.
Swift’s store additionally has over a dozen merchandise/digital album bundles currently available to purchase.
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