'Folklore' is on track for the biggest debut since Swift's own 'Lover' rocketed to No. 1 last August.
pegs its first-week haul at 650,000+ album-equivalent units, of which 450,000 are pure sales. That projection is sure to swell over the next several days, but it’s already way above Juice WRLD’sFolklore, which bowed with 867,000 units last August. It would mark the singer’s seventh consecutive No. 1 album on the Billboard 200.
Early projections have’s debut by a substantial margin, but it’s worth noting that Swift’s latest album has no physical editions currently on shelves, which is where she historically earns the bulk of her sales. (She’s partially made up for it by selling a whopping 16 deluxe physical editions—eight CDs and eight vinyl—and a variety of merchandise bundles on her
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