Designing emails is tough. So Design Experts from Listrak, the industry's leading customer engagement platform, created a Top 10 List of Email Design Best Practices to help creatives succeed in 2023. Take advantage of this blog post! paidpartnership
There are a lot of different stars that must align to optimize conversions and revenue, but one great place to start is yourCopy that is unreadableThese are all things that can not only render your message useless but can be detrimental to your brand reputation.
While design trends may shift from year to year, email best practices tend to remain more standard – and we have made it easy for you to find them all in one place! So, whether you are an experienced email graphic designer, or you are brand new to this corner of ecommerce , here are thethat you can start implementing today to optimize your email marketing for conversion.as more users find it easier on the eyes.
As you can see in these examples, partial and full inverts can cause a few problems. Dark logos can disappear in the background, text contrast ratios can make copy unreadable, and colors can stray from your brand guide.– Add a soft stroke or outline to PNGs . This makes sure the image or element will stand out against the background.– Make sure there is enough space around surrounding text to maintain legibility.
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