Presenting TVMoJoe's 2022 streamer power rankings
Photo-Illustration: by Vulture; Photos Getty Images Seemingly overnight, the aura of invincibility that used to surround Netflix has disappeared: Its stock has lost two-thirds of its value, hundreds of staffers have been laid off, and spending is being scrutinized at every level. The once-unstoppable platform’s grasp on the streaming crown is clearly slipping.
Momentum: 1; “Word of mouth has quickly deteriorated,” an insider notes. “It’s a real head-scratcher as to why they didn’t release Stranger Things weekly.”Overall Size: 2 Overall Size: 4; Industry insiders are increasingly convinced the best way to maximize the value of Hulu’s strong slate of originals is to fold the service into Disney+.Critical Buzz: 6; “The acquisition and makeover of The Kardashians is hard to argue with,” says one reality-TV producer.Prime Video 200 million-plus subscribers*; 2011 debutCritical Buzz: 3; “I can name at least three Apple TV+ series I’ve loved over the last few months,” an analyst says. “I can’t say the same with Prime Video.
Even after a projected loss of about 2 million customers this quarter, Netflix will have roughly 80 million more than Disney+. It’s also the champ when it comes to mining hits from international markets , and it continues to crank out an ungodly number of titles every month. “Growth has slowed, but it’s still dominating time spent watching among all streamers by a wide margin,” one Wall Street analyst says.
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