Speculation over the dress’s rise to the top of the internet’s “must have” list is driven in part due to the boring, dowdy clothes that have become synonymous with the coronavirus pandemic quarantine.
Several months ago, Amanda Rampersad purchased a flowing pink tulle dress, cinched at the waist, with ruffled short sleeves and covered with shimmering pink sequin strawberries.Strawberry Midi Dress that looks equal parts fairytale princess and Southern Belle — a special treat for herself after getting a promotion. She also tagged Matoshi in the post.
That’s because since approximately the end of July, Matoshi’s dress has become a viral phenomenon. NBC News spoke with a half dozen people who either purchased the dress, made their own or bought a cheaper knock-off version. They said the dress has been a kind of romantic escapism from what feels like the endless frump of quarantine sweatpants.
“It’s really interesting. I’m not sure what triggered it because the dress has been available for a really long time,” Rampersad said.
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